MARKETING

CONTENT MARKETING

Guides and reports I produced at AdRoll to drive lead generation. During my tenure as editor, we also redesigned the blog and introduced lead capture.

PRODUCT MARKETING

Project to refresh AdRoll's customer landing pages, with messaging and positioning targeted at specific industries. Click here to view all the new customers pages on the AdRoll website.

EMPLOYER BRANDING

Marketing liaison to the Recruiting team. I was able to experiment with and execute on new initiatives to connect with target groups, including LinkedIn ad campaigns, partnership events, re-building our conference strategy, and producing employee testimonial videos. Check out some highlights on the new AdRoll Careers page we launched:

 

 

PHOTOGRAPHY

B&W PORTRAITS

This collection is traditional film photography, with self-developed prints in studio.

ROOTS

A collection of living things.

EVENT PHOTOGRAPHY

Showcase including concerts, nightlife, and fashion shows.

WINDOWS

Actually, doors.

 

 

PASSION PROJECTS

CODING EXERCISE: ALIENS VS. DOMOS DESKTOP GAME

This is a VPython project I built in 2013, a one-player shooter game in which you - a green, 3-eye, magenta Sunday hat-wearing Alien - are fighting against a Domo invasion on your home planet! Download to play; must have VPython and Python 2-7-9 or later installed.

NEW VENTURE: BALANCE CONCEPT STORE

A pitch deck I put together in 2014 for an upscale, Eastern-medicine holistic wellness concept store. This concept capitalizes on the intersection between dissatisfaction with traditional healthcare system, trend toward alternative medicine, and growing interest in Eastern culture.

GRAPHITE + INK

An ongoing collection of drawings and other 2D visual artwork. 


 

ACADEMIC

CHINA HEALTHCARE 2013 STATUS REPORT

A short paper examining the leadership failures plaguing China's overdrawn healthcare delivery system, and policy proposals to combat profit-seeking incentives and encourage hospital finance reform. 

PREVENTING MOTHER- TO - CHILD TRANSMISSION OF HIV: 2013 REPORT

Despite the availability of medicines to combat it, mother-to-child transmission of HIV continues to be a major problem in areas where access to such services are limited. This paper examines three different projects aimed at increasing the uptake of antiretroviral therapies, and their efficacy. Projects in Kenya and South Africa were evaluated. 

la muerte - image.jpg

LA MUERTE EN LA SELVA: UN ANÁLISIS DE HORACIO QUIROGA.

La relación entre el hombre y la naturaleza, como se expresa en dos cuentos del escritor uruguayo Horacio Quiroga [en Español].

A literary exercise dissecting the interplay between man and nature, as explored by Uruguayan writer Horacio Quiroga. [in Spanish].

 

3M INVESTOR'S GUIDE: 2013 REPORT.

Accounting exercise to determine profitability, liquidity, and flexibility of the company 3M. Includes trend, common size, and SWOT analysis, as well as benchmark comparisons to industry competitors. 

CASE STUDY: CHANGING THE ODDS IN FUNDRAISING

Startup profile on Raffle for Good: an online giving platform borne out of one college freshman's belief that innovation in fundraising can motivate and encourage individual giving... and how he got there.

BRAIN IMAGING STUDY ON EPILEPSY TREATMENT.

For my senior thesis in Biology, I conducted imaging analysis studies of rodent brain slices to compare the efficacy of two new anti-epileptic drugs. While the study was in part to assess the new drug for pharmaceutical use, it was also to determine the mechanism of action of how the drug works, which has revealed a new and unique treatment path to control seizure activity.  Click here for an overview of key findings.